About Us
Search Marketing Specialist (OAK)

Us

Ask’s in-house SEM team is made up of search marketing experts who hold  a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.

The Role

We are looking for an eager analyst that wants to expand their SEM skills.  The position will focus on improving Ask.com’s SEM campaigns through keyword growth and bid optimizations.  This is an exciting opportunity to join a rapidly growing team that directly contributes to Ask.com’s bottom line through revenue generation.

You

  • Analytical
  • Excited to continually learn new software/internal tools
  • Tech savvy
  • Thrive in a fast-paced, constantly evolving, dynamic environment
  • Comfortable with large data sets

Your Task

  • Efficiently expand our SEM keyword portfolio
  • Communicate performance trends on new keyword sets
  • Create new report templates
  • Data dives on keyword behavior

Your Skills

  • 1 year of SEM experience
  • Strong Excel background
  • Analytical (statistics or engineering) background preferred
  • Tableau, SQL, or R experience preferred

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Want to email your resume directly to us? Send it to jobs@ask.com.

Director, SEM Analytics (OAK)

Us

Ask.com is the #1 brand focused on answering questions.  We answer the questions of over 227 million people worldwide across the Ask Networks.  We have one of the highest-quality and most useful Q&A databases on the Web with more than 400 million Q&A pairs – growing by the millions each week. We are a new group of web developers who are looking to create product/tools for our initiatives that drive most of our company revenue and traffic acquisition. We are serious about creating and maintaining a great culture and are looking for great people to come join our team.

The Role

The Director of SEM Analytics will lead a team of results-oriented analysts to use performance trends and keyword characteristics to drive business decisions. You’ll work with Inform Media Group’s diverse portfolio of sites (Ask.com, About.com, Shop411.com, Pronto.com, and others), developing testing strategies to optimize each domain’s unique KPIs.

You’ll be a visionary taking us in new directions and helping us understand how auction and market factor impact performance in order to maximize portfolio potential. The ideal candidate is excited by both analytics and business challenges, innovative, a demonstrated leader and driven professional. You should be excited to lead a team that directly contributes meaningful revenue to the bottom line.

Responsibilities

  • Guide a team of analysts to improve portfolio performance through A/B testing, trend analysis and investigation of ad marketplace trends.
  • Mentor individuals of diverse backgrounds to improve their knowledge of both statistics / analytics as well as online marketing
  • Investigate and understand the impact of systemic and seasonal factors on performance.
  • Drive innovation in our bidding systems and constantly push the envelope to improve our home-grown systems.
  • Constantly look toward the future and plan for innovation to our systems and practices.
  • Work with the SEM technical team to initiate and spec new features for the Ask SEM automated platform.

Required Experience

  • MA degree (PhD preferred) in Statistics, Mathematics, Marketing or a related field
  • At least 4 years experience in online marketing, search analytics, or a related field
  • History of success in leading teams and managing complex systems
  • Comprehensive knowledge of statistical modeling and analytical techniques
  • SQL knowledge and experience required. Knowledge of R or other such programs / languages is preferred.

Professional Skills

  • Top notch communication and interpersonal skills
  • Excellent presentation skills – ability to convey complex findings to a lay audience
  • Strong problem solving, time-management, and project-management skills
  • Extremely analytical, detail oriented, and organized, with the ability to consistently multitask

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Want to email your resume directly to us? Send it to jobs@ask.com.

SEM Analyst (OAK)

(Location: Oakland)

Us
Ask’s in-house SEM team is made up of search marketing gurus with a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.

The Role
The SEM Analyst helps us understand how keyword characteristics, seasonal trends, and other factors impact our portfolio performance and bidding systems in order to maximize ROI and maintain revenue growth. The ideal candidate is:

  • Data Driven
  • Familiar with PPC management and the SEM business model
  • Excited to work on a large, complex data sets to drive business decisions
  • Comfortable with diverse statistical / analytical methods
  • Capable of summarizing complex findings into concise, deliverable results
  • Able to communicate findings clearly and concisely

Your Task

  • Conduct descriptive and inferential statistical analysis and reporting on keyword portfolio performance.
  • Build keyword performance and customer behavioral models using statistical and non-statistical methods.
  • Investigate and model the impact of systemic and seasonal factors on portfolio performance.
  • Design new algorithms of portfolio bidding, keyword clustering, and performance prediction.
  • Drive innovation in applying data mining and statistical modeling in our bidding and keyword valuation systems to successfully meet ROI and team goals.
  • Work with portfolio managers to understand business requirements and processes and maintain a team-oriented approach in all efforts to optimize performance for various business segments.
  • Communicate statistical findings clearly and concisely, with consideration for differing levels of statistical knowledge in your audience.

Your Skills

  • Excellent communication and interpersonal skills.
  • Interest and ability to work on a close, interdependent team of data-driven analysts and business owners.
  • Strong problem solving, time-management, organizational and project-management skills.
  • Bachelor’s degree in a quantitative or business field is required, Masters or higher highly preferred.
  • Extremely analytical, detail oriented, and organized, with the ability to consistently multitask.
  • Experience or knowledge in several of the following areas: data mining, computational statistics, PPC management, lead generation, performance marketing, web analytics, pattern recognition, and financial modeling for trading and risk management.
  • Statistical experience should include:
    • Ability to translate complex statistical results to actionable business recommendations.
    • Knowledge and experience in diverse methods of regression/correlation analysis
    • Parametric and non-parametric inferential statistical methods
    • Preparing large data sets for statistical analysis (e.g., identifying outliers, variable transformation, etc.)
    • Detailed knowledge of assumptions underlying statistical analysis and ability to identify and correct data issues prior to analysis.
  • Experience with R and scripts such as SQL and Perl.
  • Hands on experience in dealing with large, complex data sets.

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Display Advertising Specialist (OAK)

(Location: Oakland, CA)

Us
Ask’s in-house online marketing team is made up of gurus with a passion for data-driven marketing for one of the largest portfolio and online search marketing campaigns in the world.

The Role
We have an exciting opportunity to grow our traffic acquisition program through display advertising and are looking for a specialist to join us! Your goal will be to utilize display advertising across multiple DSPs to increase profitable traffic volume to our portfolio of sites. Your role will be to lead this project from strategy through to design, implementation, ongoing management, and optimization.

You

  • Have an analytical mind, natural curiosity, and passion for data-driven decision making
  • Able to work independently as well as in a collaborative team setting, with strong  problem solving and time-management skills
  • Excellent written and verbal communication
  • Thrive in a fast-paced, constantly evolving, dynamic environment
  • Very data and results (ROI) driven approach to the role

Your Task

  • Drive website traffic and hit volume & profit goals through display advertising programs
  • Manage and optimize campaigns on display advertising channels
  • Measure and analyze the ROI of program campaigns and identify opportunities and successes
  • Manage vendor relationships
  • Serve as subject matter expert for all aspects of display advertising

Your Skills

  • 2+ years experience in managing Display Advertising Channels (in particular GDN, if applicable)
  • Previous experience acquiring traffic through DSPs (RMX, Rubicon, Pubmatic, OpenX, MoPub, Smaato, Mobclix, Nexage, Brightroll)
  • Previous experience with RTB platforms
  • Proven record of success in growing traffic volume while also increasing ROI/ROAS
  • Project management experience. Track record of effectively delivering large-scale projects in very fast-paced moving environment.
  • Experience working with large databases
  • Experience with A/B and multivariate testing
  • Creative and analytical
  • Self starter who thrives in an entrepreneurial environment
  • SEO and SEM is a plus
  • SQL experience is a plus

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SEM Portfolio Manager (OAK)

(Location: Oakland, CA)


Us
Ask’s in-house SEM team is made up of search marketing gurus with a passion for data-driven marketing and a clear vision for how SEM can fast-track our business.

The Role
The SEM Portfolio Manager will be a part of the SEM team for About.com (managed at Ask.com in Oakland). This is an exciting opportunity to manage a large keyword portfolio that generates significant revenue for the company. The position requires strong quantitative analysis skills and the ability to work with a large keyword portfolio.

You

  • Have an analytical mind, natural curiosity, and passion for data-driven marketing
  • Able to work independently as well as in a collaborative team setting, with strong  problem solving and time-management skills
  • Excellent written and verbal communication
  • Thrive in a fast-paced, constantly evolving, dynamic environment

Your Task

  • Monitor and report on portfolio performance daily
  • Continually optimize campaigns to successfully meet ROI and run-rate goals
  • Develop and implement new strategies for portfolio expansion.
  • Optimize performance through testing and analysis
  • Investigate and understand impact from systemic and seasonal factors on profit

Your Skills

  • Ability to perform in-depth analyses using core marketing metrics and Excel
  • Experience with pay-per-click (PPC) search engine advertising across Google, Yahoo and MSN
  • Experience working with large (>1 million) keywords preferred
  • 3-5 years of experience required, preferably in performance-based online marketing or analytics
  • Familiarity with SQL, SAS, or R is preferred

 


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Want to email your resume directly to us? Send it to jobs@ask.com.