The SEM Analyst will assist senior members in acquiring paid search traffic to own and operated websites, perform all tasks and duties that support growth of marketing team. This position requires creativity, attention to detail, strong analytical skills and the desire to be part of a dynamic Search Engine Marketing team. Essential Functions and Responsibilities: [...]
The Director of SEM Analytics will lead a team of results-oriented analysts to use performance trends and keyword characteristics to drive business decisions. You’ll work with Inform Media Group’s diverse portfolio of sites (Ask.com, About.com, Shop411.com, Pronto.com, and others), developing testing strategies to optimize each domain’s unique KPIs.
You’ll be a visionary taking us in new directions and helping us understand how auction and market factor impact performance in order to maximize portfolio potential. The ideal candidate is excited by both analytics and business challenges, innovative, a demonstrated leader and driven professional. You should be excited to lead a team that directly contributes meaningful revenue to the bottom line.
The SEM Portfolio Manager will be a part of the SEM team for About.com (managed at Ask.com in Oakland). This is an exciting opportunity to manage a large keyword portfolio that generates significant revenue for the company. The position requires strong quantitative analysis skills and the ability to work with a large keyword portfolio.