OAKLAND, Calif., Oct. 1, 2013 /PRNewswire/ – Americans are on the hunt for holiday gifts earlier than ever in 2013, andAsk.com, the leading online brand for questions and answers, today released insight into this season’s top gifts and shopping trends. The data was culled from Ask.com’s 100 million monthly users, based on top trending searches and user polls, and yielded some surprising results.
As Americans gear up for the holidays, the most coveted brand appears to be the Philip Lim 3.1 Collection for Target, which emerged as the top trending retail search term on Ask.com, unexpectedly beating out the highly publicized iPhone 5 (which trailed behind at a far #2). Ask.com also found that Lego loyalty beat out Mattel, Hasbro and LeapFrog when it came to the most wanted toys this holiday season.
A still-recovering economy doesn’t look as though it will put a damper on shopping this year, with more than 30 percent of Ask.com users reporting they will get a head start on purchases. At the same time, nearly the same amount (33 percent) say they plan to re-gift presents from holidays past.
Additional findings include (see further below for full methodology):
These findings are derived from search query data and user polls featured on Ask.com, collected over a one-month period and including responses from nearly 5,000 (4,861) poll participants. Top-trending questions are derived from Ask.com’s 100 million monthly users between August 28, 2013 and September 25, 2013. Trending is defined as those questions that were posed and viewed most frequently by Ask users over this time period.
With 100 million global users, Ask.com is a leading online brand for questions and answers and an operating business of IAC (NASDAQ: IACI). Now available as a mobile service, Ask.com mobile apps have been downloaded more than 3 million times. More information is available at www.ask.com or http://blog.ask.com.